Keyword Research

Proper keyword research is an important part of any search engine optimization strategy. It's also very useful if you plan to take advantage of pay per click advertising. From a search engine optimization perspective, it's important to target the right keyword phrases. Typically, a new or established website with zero rankings in search engines, except maybe for their company name will not have a realistic chance to rank for general phrases like "job search", "books" or "jewelry". Instead, we'll research and recommend highly targeted phrases. Let's say your site sells books on gardening, it's not realistic or even advantageous to target keywords like "books" or "gardening", instead we would likely recommend multi word phrases like "organic gardening books", "how to garden", "spring gardening books" and similar phrases that are directly related to your content. These keyword phrases must also get a sufficient amount of daily searches to make them worthwhile to target.